This is a quickie, since I'm supposed to be writing a review, but I just read Michael Miner's Reader piece on the feminist Venus magazine's new direction. This quote, from Venus founder Amy Schroeder, really struck me, with an assist from Ethan Stanislawski, whose tweet led me to the article. ("Sarah" is Venus's new owner.)
Am I supposed to be on the defensive, or is Sarah supposed to be on the defensive for setting big goals? Or is Venus supposed to be this small magazine that doesn't get beyond a certain point? I live in New York now, and one of the things I think about is Chicago does a really great job of helping indie projects take off, but sometimes it's hard to progress beyond a certain point. Not that there aren't a number of resources there, but there's a great sense of staying indie—and if you try to move beyond a certain point, people don't like you anymore.
Given the allergic reaction some folks in the theatrosphere and the theater twitterverse have to the slightest mention of marketing, audience development or money in general, this pricked up my ears. What say you, folks? Does this attitude apply in the storefront scene in Chicago? Does it not? Is Schroeder's take wrong? Discuss.