For a company that was tiny and had no money, this pro-bono design was the get of a lifetime. We still get comments, in a market five years older, about how great our site looks. That site has caught the attention of artists just landing in Chicago, and we get the privelage of working with them first… because we had a web presence that was simple and sleek and showed us off.
This reminds me of one of Terry Teachout's guidelines for theaters inviting his attendance: "Web sites matter--a lot. More often than not, your site will be my introduction to your company. You don't have to cram it full of cutesy-pie bells and whistles, but the smarter the design, the greater the chance that I'll give it a second glance." Absolutely true.