You want to hear something constructive about theater marketing, you say? That's cool.
Y'all know how I feel about online marketing and social media, right? When used well, blogs, Facebook, Twitter, Flickr et al can be effective community-building tools that are inexpensive and labor-light enough to be implemented by organizations of any size. (For my money, Steppenwolf, the House and New Leaf, each at different budget levels, are three of the best examples in town.)
So I perked up when this announcement from DCA came across my desk today:
On Thursday, March 12, from 6 - 7:30 pm, the Chicago Department of
Cultural Affairs presents the Creatives at Work Forum “Social Media
and Marketing Strategies.” This panel examines how social networking
platforms enrich, complement, and expand the reach and quality of
artists’ relationships with their audiences. Moderated by Demetrio P.
Maguigad (New Media Manager of Community Media Workshop) this panel
includes Leah Jones (Natiiv Arts & Media); Katherine Raz, (The House
Theatre of Chicago); Rachel Thorne Germond (Founder, RTG Dance); and
C.C. Carter (Young Chicago Authors).
That's Thursday, March 12, 6–7:30pm in the first floor Garland Room at the Chicago Cultural Center, 78 E Washington St. It's free and open to the public.